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Thursday, October 7 • 1:20pm - 1:50pm
A Force for Good: How TrueBlue is "Accelerating" Connecting People with Work

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TrueBlue (NYSE:TBI) is likely not a recognized household name, but through our company brands, PeopleReady, PeopleManagement, and PeopleScout, we are a force for good by connecting thousands of people to work opportunities each and every day. In 2019, TrueBlue put 724,000 people to work and helped 139,000 companies find talent around the world. The way the world works has changed dramatically and across the globe the key challenge is finding the right talent to do the job.

Our story is how TrueBlue is radically transforming the staffing and recruitment outsourcing industry through technology innovation and broadening our service offerings to reach more markets and connect more people with work they love. First, though, TrueBlue needed to transform itself into a capable technology company fueled by innovation and unburdened by legacy "IT" thinking, outdated development and operations practices, and the no-longer-best-practices enshrined throughout its IT culture. In 2018, TrueBlue was a global workforce solutions enterprise with $2.5B in annual revenue. However, technology innovation was missing and "IT" was relegated to a back office organization to be cost-optimized. IT transformations are already critical to every industry and the companies that serve them and TrueBlue was left facing a bleak future if it could not effect a change.

Learn how TrueBlue knew its future success depended on radically transforming its business towards technology to serve the future of digital workforce management. TrueBlue adopted learnings from the pioneers in the DOES community to empower its leaders and employees and to define, guide, implement and measure its own IT organization transformation from slow and irrelevant to a lean, empowered, and innovative engine for industry leading disruption and growth.

avatar for Jeff Dirks

Jeff Dirks

Chief Information & Technology Officer, TrueBlue
Jeff Dirks, high-tech industry veteran and innovator, was named TrueBlue’s Chief Information and Technology Officer in April 2019 to oversee the company’s digital transformation. Jeff has spent nearly three decades developing cutting-edge technology solutions that help businesses... Read More →
avatar for Carter McHugh

Carter McHugh

Vice President, Technology, PeopleScout, a TrueBlue Company
Carter brings more than 22 years of experience in building world class software solutions for businesses and consumers. As Vice President of Technology at PeopleScout, a TrueBlue company, his passion is creating a culture of technology excellence at global scale and delighting customers... Read More →

Thursday October 7, 2021 1:20pm - 1:50pm CDT
Track 1