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Wednesday, October 6 • 1:20pm - 1:50pm
Fear to Hope - How HCSC Became Nimble Through Experimentation During Peak Demand

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Does seasonal demand impact your ability to implement change? From insurance to retail to entertainment, peak demand can limit an organization's capacity to take advantage of one of the best times to run and learn from experimentation. In this talk, attendees will hear how one of the largest insurance companies in North America evolved to conduct experiments during their open enrollment season.

Focused on business results, HCSC teams addressed missing feedback loops in their delivery engine to be more responsive to insights gained from customer experiences. They addressed this feedback with fast experiments for delivering features, which made it easier and more compelling for customers to sign up for HCSC’s plans. From frozen to flowing, HCSC’s strategy set teams up to be nimble during peak season.

This session is presented by Tasktop.

avatar for Tashfeen Mahmood

Tashfeen Mahmood

Senior Manager, DevOps, HCSC
Tashfeen Mahmood is a Senior Manager at Health Care Service Corporation (HCSC). He is responsible for the DevOps Engineering function that serves the Enterprise.
avatar for Dominica DeGrandis

Dominica DeGrandis

Principal Flow Advisor, Tasktop
Dominica DeGrandis is Principal Flow Advisor at Tasktop, where she helps customers improve the flow of work across value streams. Responsible for introducing customers to flow-based aspects of digital transformation, she guides IT teams and business teams to understand and adopt new... Read More →

Wednesday October 6, 2021 1:20pm - 1:50pm CDT
Track 4