Sam is an innovative entrepreneur born and raised in Australia, and at the age of 16, he dropped out of school to start his first business. Sam had a keen interest in developing managed services, and his first venture which he bootstrapped for 14 years evolved to scale and support global retailers in managing their mission-critical ecommerce sites.

Sam's early success in the tech industry paved the way for him to support large organisations in digitising their businesses and transitioning to new ways of working. He quickly gained a reputation as a trusted advisor to some of the world's largest companies in operationalising their way of working. Sam's unique insights and innate curiosity helped him to identify an opportunity to develop a software company that could help organisations embed new ways of working and cross-functional teams in their businesses.

In the last five years following identifying a common need of progressive organisations, Sam has focused his energy building his latest venture, TeamForm. TeamForm is a software company that provides organisations with data and insights to help see their teams, improve the way they work and organise in support of the outcomes they want to achieve. The platform is designed to empower both individuals and teams to work collaboratively and efficiently, enabling them to deliver exceptional results while helping the organisation see and better understand these new ways of working. By leveraging data and insights, TeamForm has helped organisations to improve achievement of outcomes, streamline their workflows, and achieve better outcomes.

Sam's entrepreneurial journey is a testament to the power of curiosity, systems thinking and innovation. He has demonstrated an ability to identify opportunities, build thriving teams, and create products that help drive change. Through his work with TeamForm, Sam has played a crucial role behind the scenes in supporting his clients organisational transformation, shaping the future of work and empowering individuals and teams to achieve their full potential.